Okay, some will no longer be "secrets" to success....
- Short and simple: Do not include too much info in an e-newsletter. People receive a lot of emails, so the key is to grab attention and supply readers with an easy call to action (without sounding too gimmicky).
- Not too often: We recommend keeping it to 1 or 2 emails a month. Otherwise you will end up blocked, and potential customers will be annoyed by you.
- Keep collecting emails and segment them. This will allow you to send targeted emails to corporations, teens, moms, brides, non-profits, etc.
An email campaign is a great tool, but requires time and energy.
No comments:
Post a Comment