Wednesday, January 7, 2009

How To Execute Your Nonprofit Marketing Idea

The other day we shared a nonprofit marketing idea that worked for us - the milestone campaign. Now that you have it, how do you execute it?  WHO do you tell?  

Making some of these decisions can be overwhelming, but they don't have to be.  You just need to focus.  Our campaign worked because before we started we did a little market research. We needed to find our "WHO" and then define our prime prospect or target audience.  Using surveys through mail, phone, and email, as well as internet research we got our answers and more.  We also found out what would keep our "WHO" engaged and loyal.

Our conclusion:

1.  We needed to personally connect people to our mission.  By doing so they would not only stay connected, but would invite others to connect to the mission as well. 
2.  We needed to define our area to "play".  Defining community areas within our demographic kept things focused and gave us a greater ROI.
3.  We needed to find ways to make a connection.  Because our "WHO" showed strong community support we used community engagement marketing to create awareness.

By staying focused we made a personal connection in the area with the greatest return using a strategic approach.  We created awareness, excitement, a sense of purpose and a call to action with successful results.

You can do this too.  Want to find your "WHO" and learn ways on how to engage them? columbus imPRessions can help.  Contact us at

1 comment:

Ali said...

I sent you an award (check out alidotes).
And I DO NOT expect you to follow the award rules. I just wanted to let you know that I think you're great - no strings attached!