Tuesday, January 13, 2009

Importance of a Clean, Concise Website

The Internet and social media have been driving forces in creating and building our business. We are learning everyday the importance of a strong on-line identity, which leads me to this story.

Over the holiday, a friend of mine got married.  A very small, intimate ceremony in her backyard in front of very close friends and family.  Planning this wedding was a little challenging because the bride was in North Korea for a year while her fiance' was away in the army.  Therefore, quite a bit of planning was done on-line.  Already knowing where the wedding would be, she needed to focus on finding the right minister.  The on-line search began.  After looking a what felt like hundreds of sites filled with cupids and hearts and messaging that was way too cheesy she finally found the one.  However, the minister lived over an hour from where the ceremony was going to be held and the bride never even heard of her before.

When the minister asked the bride, "why did you pick me?"  The bride said it was because she loved her web site.  It was clean and concise.  She loved the messaging and the feel of the site. And because of her website, she booked the minster clear on the other side of the world.

We are working on our web site.  For almost a year we have been using a blog as our web site. We love this approach and it definitely will continue.  However, we want to achieve greater search engine optimization, higher rankings and have a professional appeal as well.  Our site is in its beginning phases but we wanted to give you a sneak peek of a couple pages.  

We'd love to hear your feedback on what you think so far.  Feel free to comment.

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