Wednesday, January 28, 2009

It's Barbie's World We Just Live In It

Happy Birthday Barbie!

This year Barbie turns 50 and to celebrate the doll and her brand, Mattel will be rolling out the "pink" carpet.  Various year-long events will be used to refocus the Barbie brand.  They want to bring back the attributes that Barbie is a fashion doll reflecting the current trends,  an inspirational doll showing girls they can be anything they want to be, and a doll with cultural relevance.

One of the first events will be during Fashion Week in February.  There, 50 designers will show off their Barbie inspired designs on life-sized models at a runway show.  You don't need to be in NYC to see the designs because Barbie.com will stream the runway show February 14th.

March 9th will be the actual birthday.  Of course the venue will be decked out just like a Malibu Barbie Dream House.

A bunch of corporate partnerships are being made as well.  Sephora and Bloomingdale's are just a couple who will be celebrating with Barbie.  

We think they should consider a cause-marketing campaign.  If they are rolling out the pink carpet maybe some of the proceeds could go to a breast cancer organization.  Barbie would teach the girls the importance of philanthropy and giving back and help a worthy cause in the process.  

After all Barbie has gotten so much over the years, it would be nice to see her celebrate by giving a little back.

No comments: