Thursday, January 15, 2009

Social Media, Is it the New Marketing?

The other day I had lunch with a friend who I haven't seen in quite some time.  It was great catching up and sharing stories about our families and busy lives.  Also, because we are both in marketing, we spent quite a bit of time talking about marketing and social media.

My friend is the marketing director for The Diamond Cellar.  Over the years The Diamond Cellar has relied heavily on traditional media, mostly radio to market their message.  While this has been successful, they are now beginning to look at non-traditional avenues, mostly social media.

The Diamond Cellar is experimenting in Facebook and just recently built a products page.  You can see it here.  While there, why not become a fan, we did.  They are linking their page with the Facebook pages of the product lines they carry in their jewelry store to maximize their exposure.  Smart move!

I told her about Twitter and the benefits it has brought columbus imPRessions.  By burning our feed through twitterfeed, we direct more visitors to our site, and create awareness to our media followers on stories we want to get in the news.  It's almost like having a PR coordinator on staff sending out press releases on our behalf.  I highly recommended it for the Diamond Cellar.

I also talked to her about having a blog.  We strongly feel blogs are important for business. Because of the economy, potential client's are becoming more cautious about signing a contract so quickly.  With this in mind, we always encourage potential clients to visit our blog.  This is where they learn more about us.  Not only professionally but personally as well.  On our blog we share our personality, our styles and our feelings.  Potential clients start to develop a personal relationship with us on-line which makes them more comfortable and confident to do business together.  

I think a blog would be a great opportunity for the Diamond Cellar too.  They could include personal stories from customers, introduce staff, highlight product lines and the designers, use polling to get customer feedback, advertise exclusive promotions, and provide special offers to blog followers.  This would develop deeper customer relationships, give customers an interactive experience and can also serve as great market research.

We both left the lunch charged and ready to tackle the social media world. So charged it prompted this post and the word of mouth marketing for The Diamond Cellar.  The opportunities are endless and we continually learn new things each day.  

Jen, if the Diamond Cellar needs some social media pointers, let me know.  Would love to help and learn of other social media opportunities with you along the way.

1 comment:

Jen said...

Thanks for the mentions, and for the great conversation at lunch the other day!!