Friday, February 27, 2009

Did Kroger Finally Leave the 80's?

This week I've noticed a change in Kroger advertising.  It seems as is they might have finally decided to update their brand approach.  The ever so familiar voice over Kroger used for over 20 years has seemed to have disappeared from the spots running this week - both on radio and TV.  

Looks like their new strategy is more a personal approach and includes customer testimonials sharing their stories of savings and comfort with the store.  The new TV spots even use the ever popular lower case, clean font.

Hip, Modern, Personal.  It was time for a change.  I like it.  Have you noticed?  What do you think?  Would love to hear your opinion. 

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