Wednesday, February 25, 2009

Lenten Marketing?

Today marks the first day of Lent.  An important season in the Catholic faith.  During the season of Lent Catholics prepare for Easter and one way they do that is to eat more fish.

So is it coincidence that yesterday I received a marketing postcard from BoneFish Grill, or a smart target marketing tactic?  Are they using Lent as a marketing angle?  Wendy's does.  If you've noticed, Wendy's only has fish sandwiches around the Lent/Spring season and they use advertising dollars to make everyone aware they do.

Maybe some market research revealed to BoneFish Grill that I was Catholic, but nonetheless it made me want to eat there.  I have made a mental note to make reservations for the restaurant one of these Fridays within the next 40 days.  

Bang Bang Shrimp appetizer, here I come.

1 comment:

Dianna said...

Lenten marketing is definitely done. During this time of year, I notice a high number of fast food commercials that advertise fish sandwiches. The push is subtle. But it's definitely there. :)