Monday, March 16, 2009

Diabetic Friendly Logo

Last night I had a bowl of the new Kellogg's Special K Blueberry cereal.  Yes, I like cereal for dinner, call me crazy.


Looking at the new product box I noticed a logo I've never seen before - Diabetic friendly.  I've seen products with the American Heart Association stamp of approval, but never anything for Diabetes.

My curiosity lead me to a Google search and I came across this.  Looks like Kellogg's, with the guidelines of ADA, is going diabetic friendly and the new logo is a marker for easier identification.

Great idea.  Brand recognition for causes and healthy choices will make shopping for products even easier.  I would also bet sales will increase.  With Diabetes in my family I am more cautious in my food choices and Kellogg's found a great way to market to me.


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