Wednesday, March 11, 2009

Fiber One Avatar

Out of curiosity yesterday I created a Fiber One Avatar and played the Fiber Friend Face Off. As a new social marketing promotion, General Mills cereal, Fiber One, created a virtual game show where each day you log in, pick five fiber filled items off the pantry, and try to pick more fiber than your opponent.  

What do you get (other than the satisfaction of beating your avatar competitor)?  A chance to win fabulous prizes.  If you come back every day through April 11th you are automatically entered into the sweepstakes to win a luxury spa getaway in Arizona or other smaller but nice prizes.  A spa getaway in Arizona sounds pretty great to me!

What does General Mills Fiber One get?  A database filled with emails to send future product information and promotions, awareness, free publicity (I am posting this at no cost which will also post to my Twitter, Facebook, Alltop and many blog community sites), and potential new customers.  They entice you with a $1.00 coupon.

Fun promotion and so I thought I would share.  As a side note, a couple weeks ago I purchased Fiber One's Creamy Nonfat Yogurt.  I have to say it is very good and the Key Lime flavor rocks!!

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