Monday, March 30, 2009

A Year in Retrospect - Happy Birthday columbus imPRessions!

This week marks the official birthday of columbus imPRessions. Even though the blog imPRessions started in February '08, columbus imPRessions the business wasn't actually born until April 1, 08. 

As birthday #1 approaches I reflect back on why the journey began, occurrences that happened over the year, and the evolution that has emerged.  What an amazing year it has been!  

As if fate was leading me, a year ago the unthinkable happened.  I was working at a job I enjoyed for a mission I loved when unexpectedly I was asked to leave the organization.  Not because of poor work performance but because I had a blog - imPRessions.  imPRessions was a blog a co-worker and I started on our own time to learn more about social media and to express our personal thoughts and opinions about the marketing and PR world.   I'm not sure if my boss at the time did not understand social media, was jealous, or felt threatened, but regardless of her reasoning I was forced to resign my position.  

After the initial shock I decided this was a moment of a life-time.  Instead of wallowing in self pity I decided to turn a bad situation into a great opportunity.  My co-worker and I decided to actually turn our blog imPRessions into a business - columbus imPRessions, a small marketing and communication business primarily serving small businesses, trade associations and non-profit organizations.  

With the help of social networking and the creation of a solid brand, columbus imPRessions became a successful business.  Our client base steadily increased over the months which lead to an extensive number of  brand marketing and PR projects that our client's valued. Things were looking prosperous!  

Then came the fall of the economy and after the first couple months in '09 activities started to slow down.  Because of the instability, my business partner decided it was time to pursue other more secure opportunities and left the business.  Now a year later I am the sole proprietor of columbus imPRessions.

There have been quite a few changes this past year.  But with every change has come adventure, understanding, growth and evolution.  I quickly began to understand that while I may not be able to control each situation, I do have the power to decide how I will handle anything that comes my way. Instead of becoming a victim of circumstance I decided to take some tough situations and turn them into positive occasions. It is through these occasions that I am continually growing both professionally and personally.  Every day is an adventure when you own your own business and I appreciate each thrill.  I have met so many remarkable people over the year and look forward to meeting many more friends, contacts, colleagues and clients.  As I enter my sophomore year, I realize this could be a tough one, especially with the economy, but I am ready for the challenge. 

columbus imPRessions is evolving and while I don't have a crystal ball to tell me where I will be next year at this time, I do know that I am 100% committed to columbus imPRessions, my current clients and my future clients.  I look forward to sharing more experiences, thoughts and opinions as together we create a distinct imPRession.

5 comments:

Ali said...

Happy, happy birthday!

columbus imPRessions said...

Thanks for the birthday wishes and the continuous support! It is very much appreciated!!

colleen fischer said...

happy bday and canniversary! i will always have a love for columbus imPRessions and for you savoldi (scumleg)! i have learned and laughed so much with you over the past 5 years. you will always be a mentor, and one of my dearest friends.

i am proud of you and the silver lining you constantly create!

*&^%$#@#$ wingdings!

colleen

Patrick said...

Happy Birthday! Looking forward to when Columbus Impressions is old enough to have a beer with me.

Dereck Wibes said...

Love your blog very much. I'm glad i can share my views with you.