Tuesday, April 14, 2009

Garage Band Publicist

A couple weeks ago I was contacted by a manager of a local garage band.  The band is gaining popularity and in order to take the next step they are considering hiring a publicist.  He wanted to see what columbus imPRessions could do for the band to generate more exposure and get them into magazines.

Because of my past life at Q-FM-96, my love for music - especially rock, and the fact that I almost left Columbus to work at a record label years ago (decide to choose stability and marriage over a rock-n-roll lifestyle), I was very intrigued to say the least!

Being a publicist is so much more than just magazine articles.  It's about taking the brand of the band and marketing it using a targeted approach to generate a buzz and loyal following in a niche group.  "Infiltrate and Plaster" - You must focus on the the niche, infiltrate their environment, then plaster the band's brand everywhere in that environment.  

Also, because of social media, generating exposure for a rock band has so many options. Sure band's have MySpace, but with Twitter, Blogging, Widgets, YouTube, ReverbNation and other social media platforms bands can get to the niche with the click of a button.  Bands can enlist their fans too.  Word of mouth marketing by fans on social media sites immediately becomes viral.  Traditional PR can still happen, but nowadays with savvy marketing and social media traditional media is taking a back seat.  By thinking beyond the box the possibilities are limitless.  Very exciting opportunity could be made available for this band and any other band.

I left the manager with some things to think about like: What is their brand? Who is their target demographic? What are their likes, hangouts, habits, patterns, etc?  What message do they want to relay to this group?  What are the band's goals? What social media platforms does the band currently use? How do they currently promote the band?   

I could have gone on and one but didn't want to overwhelm the manager too much.  Haven't heard back yet.  We'll see.  If I don't hear back at least for a few moments I got to revisit that rock and roll life I left behind year's ago.


Jaycie said...

I'm coming out of lurkdom for my first comment - what an exciting endeavor! Music has always been my passion as well and I still haven't given up my dreams of moving to a big city to take over a record label. I hope that this works out for you and I look forward to reading about it!

columbus imPRessions said...

Thanks Jaycie for the well wishes and for coming out of lurkdom! I appreciate your comment! I'll keep you posted!

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