Because of my past life at Q-FM-96, my love for music - especially rock, and the fact that I almost left Columbus to work at a record label years ago (decide to choose stability and marriage over a rock-n-roll lifestyle), I was very intrigued to say the least!
Being a publicist is so much more than just magazine articles. It's about taking the brand of the band and marketing it using a targeted approach to generate a buzz and loyal following in a niche group. "Infiltrate and Plaster" - You must focus on the the niche, infiltrate their environment, then plaster the band's brand everywhere in that environment.
Also, because of social media, generating exposure for a rock band has so many options. Sure band's have MySpace, but with Twitter, Blogging, Widgets, YouTube, ReverbNation and other social media platforms bands can get to the niche with the click of a button. Bands can enlist their fans too. Word of mouth marketing by fans on social media sites immediately becomes viral. Traditional PR can still happen, but nowadays with savvy marketing and social media traditional media is taking a back seat. By thinking beyond the box the possibilities are limitless. Very exciting opportunity could be made available for this band and any other band.
I left the manager with some things to think about like: What is their brand? Who is their target demographic? What are their likes, hangouts, habits, patterns, etc? What message do they want to relay to this group? What are the band's goals? What social media platforms does the band currently use? How do they currently promote the band?
I could have gone on and one but didn't want to overwhelm the manager too much. Haven't heard back yet. We'll see. If I don't hear back at least for a few moments I got to revisit that rock and roll life I left behind year's ago.