Which brings me to my next thought. Will Five Guys sales spike? This morning on the Today Show I saw an interview about Michelle Obama. She attended a "Take Your Child to Work" Q&A session with some parents and their children.
One of the questions posed by a child was, "What do you like to do in your spare time." Michelle answered by saying she didn't have a lot of spare time but occasionally she likes to sneak out for a little fun. Then proceed to say - "Every now and then I have this thing that I like to do with some of my staff members, and we sneak out, without telling anybody, and we go and test out all the fun places to eat in D.C. -- like I went to Five Guys and nobody knew it," she said, prompting laughs from the children. "It was good."
I haven't eaten at Five Guys yet. There is a new location pretty close to my house. I've driven by a handful of times thinking I would like to stop and try it out sometime soon. I have to be honest, Michelle Obama did peak my curiosity even more. I see a visit to Five Guys real soon. I guess the power of Michelle Obama is powerful enough for a burger.