Glancing up and down the shelves I came across a wine bottle I didn't recognize, a 2006 Shiraz by Virgin Vines. Reading the back I loved what I read - "Dare to enjoy this wine without dashes of pretentiousness or hints of snootiness. Virgin Vines believes wine should be all about having fun and loving the taste . . . not waxing poetically about meaningless wine-speak and food pairings. Simply drink this big, bold red with something or someone you find delicious."
This wine had a sense of humor and I couldn't pass that up. I just had to buy it, after all Sir Richard Branson always peaks my curiosity. I opened the bottle of wine with my pasta dinner last night and even added a dash to my sauce. It was good!
I wanted to learn more about this wine and why Virgin would extend their brand to include wines. Visiting their site I immediately was asked to become a V3IP and by signing up I will receive exclusive information on Virgin Vines, be the first to know about upcoming events, and get free downloads - cross promoting the music brand - clever. However, when I tried to download my free music the links did not work.
Researching a little further I learned that Virgin Vines is actually one of the brands fromBrown-Forman out of Louisville, KY who also brands a large number of alcohol brands.
Overall, my curiosity was satisfied. I saw the Virgin brand, bought the wine, drank the wine, sign-up for more info on their website and now I'm blogging about it. Heck, I sound like Virgin Vine's dream customer! :)