My focus was on non-profits and small businesses. Because most non-profit organizations and small businesses do not have the budget or luxury of hiring social media experts, they are either opting not to do social media or are trying to dabble in social media themselves. Either way could create a crisis situation. Even if you aren't doing social media, others are and I can guarantee they are talking about you. If you are dabbling, you have probably noticed all the social media options. You might feel overwhelmed, or are not sure where to start.
To start I would suggest the Five Points of Focus: Twitter, Facebook, LinkedIn, Blogging and YouTube.
For more information, you can see the entire presentation here. In order to prevent and handle a social media crisis I've included what I think to be the three most important slides of the presentation: Being Proactive, Being Reactive, and Taking Action.
If you would like assistance setting up social media for your organization or assistance creating a crisis communication plan columbus imPRessions can help. Email Michele at firstname.lastname@example.org.