In this case, including traditional marketing components is no problem for them. They are unsure of what to include for social media marketing. They have all the tools, they just don't know what to do with them.
This is the part where I come in - creating a strategy around social media tools.
So you have a Twitter, Facebook, MySpace, Ning, Blog, etc., etc., etc. Now how do you use them to achieve the best ROI? To get your best bang for your buck you need to be very strategic in how you use them. For starters, you need brand consistency, key messaging and clear calls to action so your followers, fans or subscribers know what to do with the information. Is it purely informational, do you have a specific need, do you want the recipient to act on something?
You need to answer these questions to begin creating your strategic social media marketing plan. It might take a little time, but it's worth it in the end.
Not sure where to start? Give columbus imPRessions a call 740.816.3251 or send me an email email@example.com I can help you build your strategic marketing plan in no time giving you faster results with your social media marketing efforts.