Monday, June 15, 2009

Free Food For A Little Market Research Assistance

Through the suggestion of a blog I follow, I signed up for the O'Charley e-newsletter. O'Charley's is a great family restaurant and having two teenagers it's one of the restaurants that we all like to frequent.

By becoming a member of the O'Charley's e-club I received a welcome email with a free appetizer. Score! We went out to eat that weekend at O'Charley's, and yes, we got our free appetizer. In fact, my daughter treated it as her meal ordering the chicken quesadilla. That saved us over $8.00. 

Last week I received an email asking me to answer a short survey. I guess O'Charley's was doing a little market research. They asked simple questions like: how many in the family, how often we visited the restaurant and if we came with friends or family.  The survey literally took two minutes.

After I finished the survey, I immediately received an email with a certificate for a free dessert. A thank you just for taking the survey.  Not bad at all.  So, before the end of this month, my family will be taking another trip back to O'Charley's for dinner and a free dessert to share.

Smart on O'Charley's part. By giving us a few free items we'll keep coming back.  Smart on our part.  By signing up for an e-newsletter we get free items.  Win - win!  Yum - yum!

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