I know, practice, consult, suggest, that in order to have a solid brand you need a definition, clear and consistent messaging, specific standards and values. I also know that by doing this your brand will foster credibility, invoke motivation and secure loyalty.
That's all great. But, yes there is a but, I also know that above everything else perception is reality. Trust me, I've learned that one the hard way over the years.
So here is my dilemma . . . I believe I have built a very strong brand with columbus imPRessions. I have strategically and thoughtfully created its every facet. It's one that I firmly stand behind and am very proud of. However, I am quickly learning that the perception of my brand is that I am a medium-sized agency, which I am not.
columbus imPRessions is a sole proprietorship, which obviously means it is just me. Almost daily I am being contacted by people "looking for work at my agency". Or, when someone meets me they immediately tell me they thought my agency was much bigger.
I'm not sure if this is good or not. At first I was flattered and it made me think I have a pretty strong brand. Now I'm wondering if I might have branded too well.
What do you think? Is there such a thing as branding too well? Any suggestions/comments you might have would be greatly appreciated.