That's right, enlist a social media army. The beauty of Facebook, Twitter, LinkedIn, YouTube and other social media platforms is that you can spread your message, connect with individuals and create calls to action.
So why not increase your awareness. Instead of voicing your message all alone, why not enlist some of your volunteers who are using social media and ask them to help you create awareness. It could work similar to this old Faberge Shampoo commercial.
This could be a great way to update your speaker's bureau. Using the Internet is a great way to reach a brand new target market.
Before enlisting your army, make sure you select volunteers you know well and have a good relationship with. In order to control the message and keep brand consistency create a daily key message and send to your army. They can then tweet your message, add it to their Facebook page or to any other social media platform they use. Be sure to add your organizations web site in your message to give the recipient a place to find more information.