Recently I discovered Animoto. The TasteCasting group has been using it for awhile to create promotional videos for restaurants who held a tasting, and at PodCamp a couple weeks ago I attended a session on using Aminoto to create great video to embed into your website.
Animoto turns your images, text and music into really great videos. They offer a free pro accounts to non-profit organizations! You could use video to bring motion and emotion to your cause for outreach, fundraising, and connecting. They also have incredibly low prices that small businesses can even afford. Not only reasonable but easy to use!
As an example, I created a FREE 30 second video from Animoto for columbus imPRessions. Check it out! Happy video production!