Monday, June 1, 2009

What's In A Name? Lots If You're Retired Pro Golfer Annika Sorenstam

It's Memorial Tournament Week so I thought it appropriate to highlight a golf story.

The names of pro athletes has proven to be very valuable over the years. The latest athlete to join the name branding ranks is retired pro golfer Annika Sorenstam.

Recently announced, Annika will use her name on two new high-quality products - win and fragrance. She already uses her signature on a clothing line marketed by Cutter & Buck.

Through her global travels on the golf tour Annika has always enjoyed a good glass of wine. That's why she teamed up with Wente Vineyards to create a Syrah called Annika. This bottle of red is a blend of 75% Livermore Valley Syrah, 15% Napa Valley Cabernet Sauvignon, and 10% Livermore Valley Golf Vineyard Cabernet Sauvignon. 611 cases of 750 ml bottles will soon be released at $75.00 per bottle. A little pricey for my liking since most of my reds are $20.00 and under.

SA Fragrances in Boston is Marketing ANNIKA targeting women ages 16-65. The aromas of amber, vanilla, white flowers and fresh citrus supposedly bridges the age gap. The perfume will be packaged in 1.7 and 3.4 oz bottle retailing for $59.50 and $79.50. Not knocking Annika, but I really don't think perfume when I hear her name. I'm sure the fragrance is lovely though and I wish her the best of luck!