Wednesday, July 15, 2009

Bar Hunger for Feeding America

Snickers came up with a very clever cause marketing campaign that involves snacking, celebrity, social media and a good cause. Snickers is fighting hunger with your help. Through this campaign, Snickers and Feeding America will reach the goal of providing over 3 million meals to hungry families in need. Snickers will also match any donation made up to $25,000.

Here David Arquette explains his involvement with the cause and why he is a snacktivist.



David's stunt in Madison Square Garden is helping raise awareness for Feeding America and is getting quite a bit of attention.

Snickers also has a Feeding America Facebook Fan page. Lot of fun video, photos and awareness info on Feeding America on the Causes tab. Snickers also developed a new snack vocabulary that even has a translator. Here is what columbus imPRessions looks like in Snicker snack speak.

That's so AWESYUM!