Reviving their brand, Evian decided to go with a playful approach focusing on health, purity and youth, hence the talented, energetic babies. Nothing like a little "Rapper's Delight" to get you moving. Take a look.
Evian is using the Internet and social media marketing for their US campaign. A few of the babies even have their own Facebook pages. Check out the Evian Roller Babies website for more details.
Hilarious, entertaining, but will it make you buy Evian water? I'm not sure about that. But the campaign does work for creating awareness. This is the first time in a long time I paid attention to Evian water. I'm sure this makes Evian happy, but I'm sure they'd be even happier if the campaign moved me to buy their product.