Thursday, July 30, 2009

Power of Partnership

Oldie But Goodie #5 - September 7, 2008

Who you partner your business with not only says a lot about your company, but also helps your company.

We suggest exploring the idea of partnering with a non-profit organization, especially small businesses. By partnering with a non-profit everyone wins - the organization, the beneficiaries of the organization and your company. Run your business with a giving heart.

Some of the benefits you could see might include:
  • Exposure to a new group of potential clients you might have never reached before
  • Potential media attention
  • Increased brand awareness
  • More unique visitors to your web site
Not sure how to partner with a non-profit . . .
  • Host a cultivation event in your location
  • Sell a particular product or have a sales day with a percentage of the proceeds going to the non-profit
  • Donate an in-kind item like a coupon or auction item (check out In-Kind Connection)
The majority of non-profit organizations welcome the partnership and will promote the partnership - to their donors, volunteers, beneficiaries, on their web, etc.

It's for the greater good and a win win for everyone!

1 comment:

stretched canvas art said...

Good article, there's definitely more to consider thank financial rewards when it comes to partnerships.