Friday, July 17, 2009

Social Media And The Wild Ride

Over the last year and a half I've had quite a wild ride with social media.

I actually started my ride with social media in 2006 with a family blog. Most of our family is out of town and it made for a great way to keep the family up-to-date on our happenings. The ride was off to a smooth start.

Then in early 2008, I started my social media marketing adventure. I wanted to learn different ways I might be able to apply social media to my professional career. Because of Internet policy at work, I did this on my own time with a blog called imPRessions. Climbing the first hill of the coaster.

As you may have read in previous posts, in Spring of 2008 I was forced to resign because of my blog site. My boss obviously did not understand social media. My coaster ride was plunging down the first hill at a rapid pace and I could hear myself screaming.

But instead of letting it get me down, a friend/business partner and I turned the blog into a business, columbus imPRessions. Hitting the second hill towards the double loop and feeling excited.

columbus imPRessions grew rapidly. For almost a year we had a steady client list, as well as a strong and widely recognized brand. The ride was fun!

However, in February 2009, the economy changed, my business partner had to leave columbus imPRessions, and business slowed down. Dizzy from the twists and turns of the double loop.

In spring I started networking, a lot! Everything from TasteCasting to Meetups, Jellys, Tweetups and meetings with LinkedIn and Twitter connections. I met a lot of really great people. In the straightaway and getting my second burst of excitement.

Then summer came and new opportunities I never thought possible presented themselves through speaking engagements, training sessions and feature writer assignments. Starting to ascend another hill.

Soon it will be fall. For me fall is pivotal. It is then I will make the decision to either continue as columbus imPRessions or to get back into the workforce. If business continues to be slow I will most likely be forced to choose the latter. Who knows, maybe someone reading this post will either need my help through columbus imPRessions or refer me to someone who does. I'm entering a dark tunnel uncertain of what's coming up next.

This incredibly wild ride with social media has produced many ups and downs and I know the ride is not over yet. Honestly, I'm a little frightened (I've never really been a huge fan of roller coasters). Hanging on real tight waiting to see what comes next.

Fun coaster facts:
  • Coasters date back to the 16th century when Russians created ice slides that people rode down on sleds.
  • The first American coaster was built in Coney Island, Brooklyn in 1884 and was named Switchback Railway.
  • The oldest continuously operating coaster is in Australia. Luna Park's Scenic Railway has been running since 1912.
  • Fastest and Tallest coaster: Kingda Ka at Six Flags in New Jersey. Speed is 128 miles per hour and has a 45 story climb that drops in less than a minute.

1 comment:

Shane Haggerty said...

I hope things pick-up for you! I enjoyed featuring your company on my blog and think that your niche is definitely needed, though sometimes it is hard for smaller organizations and businesses to understand the need for someone like you offering the services you do.

I will definitely think of you and recommend you when I can!

Best wishes!