Tuesday, August 11, 2009

Macy's to Team Up With Feeding America This Fall

This fall Macy's has big plans and will tap their celebrity brand partners for assistance with a cause-marketing campaign for Feeding America.

Come Together connects the eating at home trend with helping hunger relief.

Instead of dining out, Come Together asks consumers to host dinner parties asking guests to make a donation to Feeding America instead giving a host gift.

Macy’s will match all contributions with a goal of donating 10 million meals.

To create awareness Macy's will use TV spots (starting mid-September), print, in-store and social media. Macy’s will also host the "World’s Largest Dinner Party" at every U.S. stores, all 650, on September 15th.

Sounds like a fun and delicious campaign!