Come Together connects the eating at home trend with helping hunger relief.
Instead of dining out, Come Together asks consumers to host dinner parties asking guests to make a donation to Feeding America instead giving a host gift.
Macy’s will match all contributions with a goal of donating 10 million meals.
To create awareness Macy's will use TV spots (starting mid-September), print, in-store and social media. Macy’s will also host the "World’s Largest Dinner Party" at every U.S. stores, all 650, on September 15th.
Sounds like a fun and delicious campaign!