MTV-owned children's cable network Nickelodeon turns 30 years young. With the milestone comes a new brand image. The logo is set in rounded lowercase type, the focal point being a stylized dot on the lowercase ‘i’—possibly resembling the outline of a child.
Sister channel Teen Nick gets a modern, updated look as well.
Being a mom of two Nick children I asked for their opinion of the new logo. Their answers might surprise Nickelodeon.
Eleven-year-old son: "I think the old logo is more exciting for kids. I like the splatter because it looks alive. The new logo is too boring and lacks detail. Being lower case it doesn't stand out on the poster examples. I do like the Teen Nick look a lot though."
Fourteen-year-old daughter: "The old logo is more kid friendly and represented who Nick is much better. The new logo is too plain, boring and not as much fun. Does that mean they are doing away with sliming? The Teen Nick logo is better than the new Nickelodeon. At least Teen Nick shows personality."
This made me wonder if Nickelodeon put the new look in front of a demographic focus group. Maybe, but my kids definitely had a strong negative reaction to the new brand image.
For more information on the new Nickelodeon image and to see how the new logo is being used on posters visit the idsgn website.