Monday, October 12, 2009

Busy Speaking


The last couple weeks I have been busy speaking to the Ohio Credit Union League on the topic of social media. Currently, only a handful of Credit Unions are incorporating social media into their marketing plans. I was added to the Ohio Media Training Tour to introduce Credit Union's to social media, with an emphasis on Facebook and Twitter.


Not only am I making an introduction to Facebook and Twitter, I am also discussing the importance of strategy:
  • Creating objectives
  • Targeting your audience
  • Making your footprint
  • Crafting content and key messages
  • Deciding how much to converse
  • Determining your commitment
  • Using measurement tools
It's the strategy created behind Facebook and Twitter that will give Credit Unions, and any organization, the best return on investment and social media success.

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