The last couple weeks I have been busy speaking to the Ohio Credit Union League on the topic of social media. Currently, only a handful of Credit Unions are incorporating social media into their marketing plans. I was added to the Ohio Media Training Tour to introduce Credit Union's to social media, with an emphasis on Facebook and Twitter.
Not only am I making an introduction to Facebook and Twitter, I am also discussing the importance of strategy:
- Creating objectives
- Targeting your audience
- Making your footprint
- Crafting content and key messages
- Deciding how much to converse
- Determining your commitment
- Using measurement tools
It's the strategy created behind Facebook and Twitter that will give Credit Unions, and any organization, the best return on investment and social media success.