Tuesday, October 13, 2009

Update Your Database

Yesterday in the mail I received three identical non-profit direct mail pieces. All were to the correct address, but each one had a different variation on my last name. The pieces were pretty large and extra postage was required.

It is important for non-profits to regularly update your database. Not only will it save you money but it will make you money. It's more than just a wrong name, it's good donor stewardship. Nothing says we don't know who our donor is like spelling their name wrong three times.

When you value your data, you value your donor.

Just my two cents. :)

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