Saturday, November 28, 2009

Texting For Pretzels

This holiday season Auntie Anne's Pretzels is using a text messaging campaign to entice hungry holiday shoppers. Potential customers can text “PRETZEL” to 80565 and receive coupons on their phones.

Upon receiving the text message, Auntie Anne’s sends back an automated response asking consumers to reply with a defined keyword and e-mail address. A downloadable coupon link will then be generated for users who can also share the offers with others.

For me, the jury is still out on text messaging campaigns. I'm not too crazy about the idea of someone texting me promotions, even if it is for a free pretzel. How about you? Would you welcome text messaging solicitations? Am I being too rigid? Feel free to comment below.

3 comments:

abstract canvas art said...

Oh god I could do with this right now, thanks for the idea!

cheap canvas prints said...

Really cracking post, thanks a lot for sharing!

7 piece canvas said...

Wow that is good, thanks!