Tuesday, June 30, 2009
Monday, June 29, 2009
Sunday, June 28, 2009
Friday, June 26, 2009
Thursday, June 25, 2009
Wednesday, June 24, 2009
Tuesday, June 23, 2009
Monday, June 22, 2009
At first I thought both brands had a simple, retro redesign until I noticed the boxes were unchanged at other stores. This left me wondering why until one of my favorite new website, The Dieline, a package design website, informed me that the new boxes were a Target exclusive summer promotion.
I'm not too sure I love the design idea. I like the simplicity, but looking at them on the shelf my first reaction was a generic, cheap product.
- Who pays for this promotion - Target or Nabisco?
- What are the benefits of exclusive store packaging? Does having a unique brand for just one store really work?
- What is the goal of this promotion?
- Will it really sell more cookies and crackers and will people know they came from Target, or even care they came from Target.
- Does exclusive store packaging make you want to go to the store because of the special packaging?
Friday, June 19, 2009
Thursday, June 18, 2009
Wednesday, June 17, 2009
Tuesday, June 16, 2009
Monday, June 15, 2009
Friday, June 12, 2009
- Akron Children's Hospital
- Cincinnati Children's Hospital Medical Center
- Nationwide Children's Hospital
- Cleveland Rainbow Babies & Children's Hospital
- St. Vincent Mercy Children's Hospital
- The Children's Medical Center of Dayton
- The Cleveland Clinic Children's Hospital
- Toledo Children's Hospital
When Emily was ten, she was diagnosed with Wilms tumor, a cancer that attacks the kidneys. After diagnosis life went from being overwhelming - having surgery the next day - to life-changing. Since her initial diagnosis and treatments, she has had multiple relapses. She’s undergone countless hours of treatment at Cleveland’s Rainbow Babies and Children’s Hospital. The illness has become a constant and daily part of Emily’s life, as well as her family’s.
Emily first learned about camp when she saw a poster at the hospital. Her doctors and nurses thought it would be a great way for her to focus on something other than all the medical treatments, something positive. In fact, the medical staff was so excited for Emily to go to camp that they worked her treatment around the camp dates.
From trying new things to meeting new friends, Emily enjoyed it all. “I was pretty homesick the first night,” Emily recalls. “But once I started to get involved in all the things we did, I got really busy and had so much fun that the time just flew by.”
Emily got a chance to do a lot of things she’d never done before. Camp introduced her to horseback riding where she felt like she just entered “a zone.” Today she takes riding lessons once a week. Camp was so great that she returned again the following year, and this time she was able to use her experience and familiarity to be a support to the new kids.
Emily’s Parents Testimonial:
Emily’s Parents Testimonial:
“Our lives had become so focused on the medical things: chemo, radiation, etc., that we’d all lost the opportunity to talk about and do ‘normal’ things,” said John, Emily’s dad. “We felt like camp allowed our entire family the chance to recapture a little bit of what had been lost. My wife and I spent some valuable time with each other and our son, while Emily had the experience of a lifetime.”
“Sending Emily to camp was a scary thing to do and at first and I was apprehensive. But then I realized that I needed to trust her doctors, who recommended that she go, and to also trust that the experience would be worth it,” recalls Emily’s mom, Debbie. “I can say without a doubt that it was worth it, for our entire family.”
Get connected with Flying Horse Farms social media pages:
Thursday, June 11, 2009
- What is your mission and how can you incorporate it's values into your brand?
- What is your purpose?
- How do you want to position your brand? (marketing and PR opportunities)
- Do you have a positioning statement?
- How will you protect your brand? (reputation management)
- Who will you align your brand with? (association, connection)
- When you communicate your brand what tone should be used
- What is your brand character and personality?
- Do you or should you incorporate a tag line?
- What are your visual themes? (colors, fonts, images)
- Who is your target audience? (demographic)
- What is your competition doing? Is it working?
- Are metrics in place to measure brand performance?
Wednesday, June 10, 2009
Tuesday, June 9, 2009
- Get the media caller's name, affiliate and contact information
- Put all media inquiries through to: (insert designated point of contact - usually the Communications Director)*
- If the designated point of contact is not available, please do the following:
- Get the media caller's name, affiliate, contact information and deadline
- Get the nature of the inquiry
- Let them know (insert designated point of contact) will get back to them as soon as possible
- Immediately notify (insert designated point of contact) at (insert cell phone number or email address)
- Politely say something like "I'm right in the middle of something, can I get back to you?"
- Find out the media caller's deadline and assure you will get back to them in plenty of time
- Quickly do an Internet search on your organization to see what, if anything, is being said
- If you find something create some talking points
- Make sure all information on your organization is current
- Research media caller and affiliate
- Contact media caller and answer questions
- Should questioning become in-depth it is alright to tell media caller that you will need to obtain additional information and will get back to them before their deadline
Monday, June 8, 2009
- A reporter's approach can give clues to the intent of the interview. Will the interview be taped or live? Before the interview date do some research on the media outlet and reporter - what type of stories do they typically cover? Is the reporter conversational or tight-lipped?
- Prepare a fact sheet to give to reporter. If it's a live interview give to reporter the day before the interview. If it's taped bring it to the interview. This way your key messages will be correct either during the live interview or when the interview is edited.
- Prepare talking points for yourself. You may not cover all points but it is a good point of reference to use as you prepare.
- If it's an on camera interview dress appropriately. Stay away from harsh patterns or colors. Keep hair and jewelry simple.
- Be natural, confident and speak at a normal volume.
- Be relaxed, smile and make eye contact with reporter. Body language is important. Don't fidget with your cross your arms in front of your chest.
- Be honest and accurate. Don't guess, it's alright to say you don't have that information at that time and you will get back to reporter as information is available.
- Be brief. Keep language simple, straightforward and to the point. Don't use extremely technical terms and stay with the message.
- Stay calm. Never react and don't yield to pressure. How you sound is as important as what you say.
- Respond with facts and be persuasive.
- Don't repeat reporter's negative words, even to refute them. Substitute with positive words.
- Don't let inaccurate statement pass you by. Word the correction in your follow-up response. Use steering phrases to bring back your message like:
- "The real issue here is . . ."
- "What really affects the public is . . ."
- "Let's put this in perspective . . ."
- "Another important point is . . ."
Friday, June 5, 2009
Thursday, June 4, 2009
- Organizational Identity (analysis): Having a clear Organizational Identity helps focus creative energy which conserves resources. Organizations should focus on customer (for whom), vision (to be), mission (to do) and essence (to feel)
- Collaborative Culture (expression): Building genuine relationships among others so that ideas can be expressed honestly and without fear. The goal of the culture is to produce the most and best ideas. This can be achieved by focusing on the passion for the purpose, shared values, communication, trust and a variety of perspectives. One tip that stood out in my mind was - When building on an idea from another idea use "yes AND" stay away from "yes BUT".
- Structural Systems (implementation): The purpose of structural systems is to ensure that ideas are managed in a way that ultimately leads to smooth implementation and measurable results. To ensure effective decision making around the resources that contribute to creativity organizations should set parameters, use expertise, have accountability and create process. To stay relevant process should be revisited once a year.
- Listen and Learn
- Recognize and Celebrate
- Share (Best Practices)
Wednesday, June 3, 2009
A few weeks ago I gave a presentation to the board of Family Promise of Delaware County. This week I was hired to do a small marketing and PR project to help this chapter get started. I will be working on the "Four M's":
- Messaging - creating local key messages
- Marketing - creating an updated brochure or marketing postcard
- Media - creating some awareness in traditional press and social media
- Means - creating a few fundraising/sponsorship tools