Sunday, January 3, 2010

Nestle Crunch Hotline Clever, Humorous and Smart Marketing

This morning I saw a status update on Facebook that instructed me to call 1-800-295-0051 and just listen. This is the number for the Nestle Crunch Hotline. Intrigued I gave the number a call. It was busy for quite a few tries but after about 15 minutes I got in.

At first I heard a welcome ad for a new Nestle Crunch bar. After that I was given some language options. After the usual English and Spanish language options, I was given a rather unexpected, fun third option when pressing the *.

If you don't press * you are then given a fun menu with seven or eight crazy and clever options. Of course, I listened to them all my favorites being the nuggie and cootie options!

This was fun, but no I won't be running out this morning to buy a Nestle Crunch Bar. However, the next time I'm in the mood for a chocolate candy bar, I will purchase a Nestle Bar. Not only because they taste good, but mostly because I like Nestle's personality. On this call they created an appealing brand personality and I really like it! Thanks Nestle for having fun with your customers!

If you call, be sure to stay silent. Prompts are driven by pressing or saying a number.