Wednesday, June 30, 2010

Move Over Burger McDonald's Is Thirsty

Over the years fast food giant, McDonald's has been making a shift to more beverage choices. In July McDonald's will roll out smoothies to compete with Planet Smoothie, Smoothie King and Jamba Juice.

But will customers think of McDonald's as a beverage destination? It might depend on the price of theirs versus the competitors.

Even so, I'm not sure I will. Over the last couple years McDonald's has added premium coffee options to their menu and I still find myself going to Starbucks, Caribou or Crimson Cup for my java. I just don't even think about McDonald's as a coffee stop. I guess I just relate the brand to burgers and fries and not coffees and smoothies.

For more info on this story read the Advertising Age article here.