But will customers think of McDonald's as a beverage destination? It might depend on the price of theirs versus the competitors.
Even so, I'm not sure I will. Over the last couple years McDonald's has added premium coffee options to their menu and I still find myself going to Starbucks, Caribou or Crimson Cup for my java. I just don't even think about McDonald's as a coffee stop. I guess I just relate the brand to burgers and fries and not coffees and smoothies.
For more info on this story read the Advertising Age article here.