Friday, November 11, 2011

Today The Bag Lady Become Columbus Savvy Shopper

I've been busy working with Dispatch Digital on a huge rebranding project. Today is the soft launch unveiling the makeover of long-time Columbus figure, The Bag Lady, to the new and refreshed Columbus Savvy Shopper.

The Columbus Savvy Shopper is Laurie Dixon. Through Columbus Savvy Shopper, Laurie's goal is to show you as many ways to save money in this tough economy as possible. Her platform, a good mix of social and traditional media.

My part in all of this has been social media. I created a Facebook page with custom tabs (more to come), updated the Twitter account and built a blog for Laurie to create and share all her deals and tips. Laurie will also be providing content via articles in The Columbus Dispatch and consumer videos on WBNS 10TV. All of this, will be fed into the Facebook page.

It's been a very exciting and interesting experience and I've enjoyed working with Laurie and all the parties at The Columbus Dispatch. Now that the majority of the foundation has been built I will continue to work with Columbus Savvy Shopper making little tweak and additions (possibly a YouTube account), and work on some strategy for the page.

So, if you liked The Bag Lady, you'll love Columbus Savvy Shopper. Give her a follow and a like for great deals and tips.

Follow Columbus Savvy Shopper on Twitter
Like Columbus Savvy Shopper on Facebook