It took some time, but we finally got the district to recognize social media as a viable source to distribute information while infusing a bit of personality.
The video below is a talked about concept come to life. A little bit of fun and a lot of information on how the district determines a snow day. There is even a brief appearance by NBC4 Meteorologist, Ben Gelber.
I look forward to working on concepts for other videos, marketing ideas and communication pieces for the district.