Monday, February 13, 2012

Creating the "Take Our Hand" Campaign for Respite Connections

My client, Respite Connections has taken me back to my non-profit roots. I have to say, I have been thoroughly enjoying the traditional marketing, strategy, and campaign building I did back in my days at Make-A-Wish.

Late last year Respite Connections made a leadership change. This year the new leadership is excited to be moving the organization in an improved direction with a stronger dedication. In order to express this and gain more awareness of this wonderful organization I created "Take Our Hand" with the graphic help from Greenshag Design.

The first of their improvements started with their logo. They want everyone to see that they are here lending a hand for all those with specialized needs and that their dedication to their mission is focused and strong. Now they are inviting everyone to take their hand as they move through 2012.

Soon this heart cut-out will be available to display for a donation not only creating awareness but raising funds too. These cut-outs will be followed up with social media awareness, first quarter messaging and a media story.

If you are interested in taking Respite Connections hand, visit their website  for information about the organization, like them on Facebook, or make a secure on-line donation through PayPal.

Friday, February 10, 2012

Using Strategic Planning Skills and Journaling My Way To Wellness

This new year I resolved to focus on my wellness. I don't like New Year's resolutions because I can never keep them. But instead of just throwing in the towel, this year I decided to take a new approach.

I'm taking my strategic planning and goal setting skills I use in business, mixing them with creativity and applying them to my health one month at a time. This way the ultimate goal is not overwhelming and most likely attainable.

January was successful and February is off to a good start. I decided to use a blog "Twelve to Wellness" to journal my steps in hopes it might encourage someone, or at least to keep me accountable. There's something about publicly jotting down your progress that forces you to keep going.