Wednesday, February 19, 2014

Strategic & Sophisticated Social: Columbus Metro Parks

The Columbus and Franklin County Metro Parks once again renewed their contract at the beginning of the year with columbus imPRessions making this the beginning of our fourth year working together.

As social media changes so does the strategy to make sure our reach, engagement and page visits continue to track at high volumes across Facebook, Twitter, Pinterest, YouTube, and Instagram.

Strategic, sophisticated, and seasonal social concepts have been the key to success. Organic post reach and engagement averages over 30,000 impressions (using no paid ads or paid post boosts)! But another measurable success is that the use of social media continues to increase visitors and participation in the park. Despite the cold, snowy winter the Columbus Metro Park winter hike series is reaching all time high attendance.



Being a lover of the great outdoors I am thrilled to be continuing my relationship with the Columbus and Franklin County Metro Parks.

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