Tuesday, September 23, 2014

Columbus Dispatch Social Strategy Exceeding Goal Three Months Ahead of Schedule

At the end of January I was hired by The Columbus Dispatch to assist with their Facebook social strategy. I was charged with taking their over 30,000 likes to a benchmark year-end goal of 60,000 likes and boosting weekly engagement levels.



This week the Columbus Dispatch Facebook page exceeded the year-end 60,000 like goal ahead of schedule by almost three months. Currently they are at 60,176 and counting!


As for engagement/reach the Columbus Dispatch continues to increase its reach monthly with a combination of organic posts, boost posts and ads.



This successful combination of story strategy, boost strategy and advertising strategy has delivered a successful goal-exceeding campaign and one very happy client!


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