Coach Packaging - Who Needs Wrapping Paper?

Yesterday for my birthday I got the present I was hoping for. Coach Legacy

Perfume. For this present no wrapping paper was necessary.

The package design from the bag to the box to the actual perfume bottle is beautiful. The design says this brand is pure class, sophistication and elegance. It smells wonderful too with a mix of soft florals, amber vanilla and wood. I'd spray some on this post if it would work. Maybe that could be in web 4.0.

100 Year Old Brand Ends in U.S.

Yesterday, P&G announced that their Max Factor cosmetic brand will be discontinued in the United States.  

Max Factor is a strong brand in England and Russia and will continue to be sold in 70 other countries.  This 100-year-old brand had a long tradition of being Hollywood's makeup artists cosmetic of choice in the U.S.  Struggling of late, Max Factor moved primarily to Wal-Mart stores. The brand will officially be discontinued first quarter 2010, however close out Max Factor products could be available for months more.  

So, what happened to this once strong cosmetic brand?  In my opinion, maybe it's because they marketed themselves as the makeup of makeup artists.  That makes me think they are targeting to an exclusive group that I'm not a part of.  Sure I wear makeup, but I don't apply it like a makeup artist. Therefore, I never thought of Max Factor as a cosmetic choice.

No worries, there is still plenty of time to stock up on your favorite eye shadow or mascara. That's the good news. 

 

The bad news, Carmen Electra is out of a job, at least in the U.S.